悄悄過去了的數碼版權日 (上)

日前,在資訊資源中心發現十一月二十日是「數碼資訊日」,有不少大型組織出席發言,當日流程可以看這份介紹文件。原以為這幾天會有些甚麼消息,但最後沒有找到報章的報導。幸好,上述網站有提供影片觀看,但原來要採用新的 DRM,搞了一陣子、更新 WMP 後終於能夠播放。以下將為大家簡介報導一下。

看完上半部的影片,發現來自哈佛大學法律學院的 Eric Priest 的分享提出了不少政府及業界值得深思的觀點,部份整理如下:

「數碼版權不單止是保護,還有如何利用及轉化為資金。」(註一)

「保護傳統媒體是政府的工作,業界應專注發展數碼網絡媒體。」(註二)

「將數碼版權物化為資金不單止為了發行商,亦要為了創作人,最終創意工業還是靠他們支撐的。」(註三)

「單方面將違反現有版權法的行為刑事化是不太現實的做法。以我個人觀點,數碼版權的出路應是制定新的數碼版權法律及改用新的營商模式,一個有能力與免費競爭的營商模式。」(註四)

「DRM 系統向付費的使用者設置限制,令非法下載比合法下載有更多自由,是不合理的制度。令使用者以更少的金錢獲得更多的價值,是違反商業原則的行為。」(註五)

關於出路,教授與聯同清華大學及數碼港研究新的收費模式。使用者經由網絡公司 (例如 ISP) 為下載的媒體支付少量費用,再經由版權代理公司分發給數碼版權物的持有人。目標是希望能讓版權持有人、創作人、使用者及 ISP 都受惠。

不過,其後到了電影業代表發言時,則在大力支持 DRM,認為 DRM 是一個的理想的出路。看來,業界要接受如教授提出的較新式想法還需要一些時間。及後,數碼娛樂代表發言時,有一段也頗有意思:

「對於數碼娛樂或數碼內容而言,最重要的還是內容。我們是要令其內容吸引,而非只關注於技術。我們最終要考慮的是,作品的內容本身有沒有一個 added-value。」

其後的問答環節就越問越離題,漸漸失去原意。起初還有創作人問及現時創作者在數碼版權發展上所得的回報很少,但是問題經過台上轉了一番後,其實沒有實際談及此問題。

之後的下半部,有空再為大家報導。

註一:原發言為「The free videos, the user created content, even the major created content, the quality is going to go down if people can’t figure out a way to monetize it. And that’s really what digital copyright is about. We are really here talk about today is how can you not just about protect, but how to monetize these works so that we can create successful and wealthy creative industry in asia.」

註二:原發言為「It is for government, for pirate actor to concentrated on protecting physical content, e.g. DVDs, CDs. Because as I’ve said before, you can wake up tomorrow, and have solved the entire problem, and yet the whole problem of the future is still there to be doubt with, which is the online issue.」

註三:原發言為「We have to monetize the network not just for the distributors. Right now, distributors is figuring out how to monetize these things. Google, when it buys YouTube, think it knows how to monetize the content on YouTube. But the issue is that, how about the artists? How about the individual end users? How are they gonna get pay? How are the money going to distributed down to them? Because in the end, industry is built on their back.」

註四:原發言為「I’m afraided the law is going to become less and less relavent, and that’s problematic. The law should provide the baseline, or provide guidelines, within which we operate. And it should provide a way to distinguish the people who are doing the right thing verse doing the wrong thing. Think we are going to sue this problem, or criminalize this problem away is, in my view, not very realistic. The solution in my view really lies in the combination of both law, and new business model. This business model has to be able to compete with free, and that, as I said, is a really difficult thing to do. But that where we’ll act. Content just basically free, and business model has to be able to compete with that. But it’s possible. Because you have to had a model that embraces and monetizes, that doesn’t seek to change current users behaviour. Let people do what they are doing now, but figure out a way to make it licensed, make it legal and make it monetizable.」

註五:原發言為「The technological measure, some people call them Digital Right Management, DRM, the thing that Windows Media DRM, that locks up files. These in my view are going to go the way of the dinosaur. Because the are essentially both ineffective, that easy to people to get around, and they are counter-productive. Because really they punish the people who are doing the right thing. People who buy, who pay for content online, and then find their ability to use (the content) has been restricted. Those are the people who we don’t want to be restricted. Those are the people who took the right steps and did the right thing. They pay for their content, and they are the one restricted. The people who aren’t restricted are the ones who are downloading illegal content, and getting more value for less money. In the end, it is the bad business proposition, more value for less money.」

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